As we have refreshed our tool, we’ve launched our new logo. We decided it was best to say goodbye to the old logo that became a staple for our tool. Although the two color, CARDBOARD, typeface became what we’ve come to know and love, it was time to say goodbye.
We did not change our logo simply for the sake of changing. As we have expanded CardBoard’s offerings beyond user story mapping and now as a digital whiteboard with online sticky notes, and cleaned up the UI, we felt that it was time to change our look. We believe by adding an icon that can speak to the purpose of our brand it will give both old and new customers a clearer understanding of our brand.
We’ve retained the same color palette that we’ve used previously in our old logo, but added a more recognizable icon geared towards alluding to the function and spirit of our brand; intuitive, creative, and clean. We agree as a team that updating the typeface of CardBoard would flow better with the updated UI.
Over the next few months, you’ll see all the other visuals around CardBoard aligning around this new direction: on the website, in advertising, and in some places in the product (though not in a way that will keep you from the important business of getting things done, of course). It’s still us. We’re still CardBoard. But more consistent and hopefully more instantly recognizable.
If you have any questions, don’t hesitate to reach out at firstname.lastname@example.org.
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