Get Users Hooked by Applying the Hooked Model to Release Slices
What if we took Nir Eyal’s Hooked model – Trigger, Action, Variable Reward, and Investment – and plugged it into Agile and Scrum release planning?
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What if we took Nir Eyal’s Hooked model – Trigger, Action, Variable Reward, and Investment – and plugged it into Agile and Scrum release planning?
In the realm of product development, the backlog is often perceived as a monotonous list of tasks. It’s seen as a necessary evil, a relentless setlist filled with features, bugs, and technical debt.
Estimation. It’s the eight-letter word that haunts every product manager’s dreams. We’ve all been there, haven’t we? Staring down the barrel of a new feature, trying to predict how long it will take to go from concept to code.
You’re a product leader. You’ve got a roadmap that’s as beautiful as a Monet painting. It’s strategic, it’s visionary, it’s… utterly useless when it comes to the day-to-day grind. Your development team is staring at it like it’s an alien artifact. They need a backlog, a to-do list, not a piece of abstract art.
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