Modern Product Management techniques for today’s SaaS business

Managing a Software as a Service (SaaS) product can be quite a challenge, but it doesn’t always have to be that way. Perhaps the best thing you can do to lead your SaaS product is to use other SaaS products. Whenever you need to do something, always check to see if there is someone out there who already provides a …

How to build better products with User Story Mapping

User Story Mapping is a simple technique that can help discover what you really need to build. It encourages telling a story and visualizing what the experience “feels” like through your customers eyes. It a great way to build empathy for your users and foster collaboration with your team. When trying it out for the first few times, I’ve seen …